Armstrong: Coming Soon to a McDonald’s Near You: Jerry Ratcliffe
By Jerry Ratcliffe
I don’t know about you, but I can’t wait to stop at Golden Arches and place a drive-thru order that says, “I’m going to have a Double McArmstrong with cheese, large Brennan fries, and a Quarterback milkshake… I I guess it would be a No. 5.”
How cool is that for football fans living in Charlottesville and the Shenandoah Valley, where the Virginia quarterback has added the area’s McDonald’s franchises to his NIL portfolio?
Brennan Armstrong, who wears number 5, signed a deal through the Virginia Collective with RAHE, Inc, which is an Alumni Collective partner.
“We were very intentional in how we approached this first NIL opportunity,” said Rick Hendricks, owner of RAHE Inc. and restaurants scattered throughout the region. “We wanted to create an experience that would benefit the athlete and be fun for UVA fans. As a lifelong UVA football fan, it is truly exciting to partner with Brennan and we look forward to working with him throughout the coming year.
Armstrong, one of the country’s top return smugglers, has struck a deal with RAHE that will allow him to promote McDonald’s on social media. The area franchise plans to have the UVA quarterback present a celebrity meal, which would be only the third known such meal in the fast food franchise’s history.
Travis Scott, a rapper I must admit I don’t know about, released a ‘Cactus Jack Meal’ in 2020. From what I’ve been told, this meal was nothing out of the ordinary: a quarter of delivered with cheese topped with lettuce and bacon, a side of barbecue sauce fries and a Sprite.
McDonald’s only other celebrity meal was the McJordan, named after you know who, in 1992. It was also a quarter pound with a special barbecue sauce.
Hendricks hasn’t announced any details about the Armstrong meal, but we guarantee it will be a hit, at least among the Wahoos.
“I am truly grateful for this sponsorship opportunity,” Armstrong said in a statement. “I’m especially looking forward to visiting Ronald McDonald House this year. It was important for me to incorporate community engagement into my first major NIL contract. »
It is gratifying to note that Hendricks and Armstrong have tied their relationship to a local charity, the Ronald McDonald House of Charlottesville, whose mission statement is to ease the burden, reduce stress, keep the family intact and to improve the quality of life of families whose children face health problems.
Ronald McDonald House provides affordable housing and meets other basic needs in a caring home atmosphere.
In the wild, wild west of the NIL that changes by the minute, it’s satisfying to see a case that makes sense. The other day, Ohio State quarterback CJ Stroud signed an NIL deal that gave him a $200,000 Mercedes G Wagon that he can trade in for another vehicle every 45 days.
Good for Stroud. Good for Armstrong. We believe Armstrong did it the best way by including a charity.
On3.com, a somewhat new national sports website that I’ve come to love, said Armstrong’s NIL valuation is now worth $346,000, which ranks him 95th in its Top 100. He’s also No. 77 in On3’s NIL college football rankings because of his 11,800 social media followers (with a valuation of $306 per post). If you can figure out this equation, move on to the head of the class.
Either way, Armstrong’s valuation has jumped over $228,000 in the past 14 weeks according to On3.
Good for McArmstrong. Good for McDonald’s. Even better for the Ronald McDonald House.
Can I have ketchup with these Brennan fries, please?
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