Hans. releases cheeky music video for single “Be Grateful”

Kiwi-Korean artist Hans. blew us away with a fun music video to go along with his silky single Be grateful.

With a relaxed drawl, as if his lungs were clogged with smoke and he’d just ripped off three Christmas tree-sized cones in a row, Hans. effortlessly raps over a groovy ghetto house beat. The words wobble, threatening to slip and fall into the next, but it’s all style and not at all sloppy. Hans. balances, catches and holds back before leaning into a new verse.

The tone is ironic throughout and amplified in the music video which focuses on a model’s immaculate feet – a reference to an inside joke in the rapper’s friendship circle.

A friend of mine was selling pictures of his feet online and making decent money, and it made me wonder at the time if I could sell mine. Never got into it but yeah that’s where the foot inspiration comes from», Hans. Explain.

Comfortable being himself in front of the camera, Hans. dances in an oversized costume, channeling goofy rappers such as Tyler, the Creator.

I never sold a damn thing but a few little lies», Hans. brazenly rapping. The delivery is impassive.

I wanted a song that people could dance to, and I imagined it for clubs and nightlife fans after the lockdown came out», Hans. said.

As hip hop exploded down Under in the ’90s with artists like Def Wish Cast, Hilltop Hoods and Trem One, the music press derided him as a middle-class white phenom. “bbq rap” it was tagged. Although that’s not entirely accurate – music was born out of headphone culture and suburban boredom and struggles – the scene has been predominantly white and male. Nowhere were the labels we cherish today like Bad Apples Music, founded by Briggs to amplify First Nations voices.

In New Zealand, pioneering Maori and pasifika artists such as Otara Millionaires Club (OMC) and Scribe brought more diversity to the Kiwi hip hop scene.

Hans.’ The faithful representation of its own heritage is a timely reminder of the recent diversification of hip hop across Australia and New Zealand and the importance of preserving this development.

The single isn’t just a breath of fresh air, it’s a gust of wind – an indication of what’s to come, and is likely to blow you away.

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Edward L. Robinett