Ithaca Hummus and Grillo’s Pickles Launch Bold Dill Pickle Hummus, Elevating Summer BBQs Everywhere
ROCHESTER, NY – Ithaca Hummus, a brand of restaurant-quality fresh ingredient hummus, announces a new twist to its beloved hummus line with its new limited-time offer launch, Ithaca Grillo Pickle Hummus. In collaboration with all-natural, always-fresh refrigerated pickles brand, Grillo’s Pickles, this new launch offers consumers an iconic and delicious dill flavor just in time for the summer grilling season.
Available for a limited time, this first co-branded pickle hummus combines the clean, simple dill flavor of Grillo’s Pickles with Ithaca’s signature cold-made hummus, for a bold new summer spread. This oddly crunchy and fresh flavor brings together two fan-favorite brands for an unexpected twist to dress up popular summer meals. The next condiment to invade barbecues this summer, Ithaca Grillo’s Pickle Hummus amps up any burger or hot dog with a refreshing, spicy bite and brings a dash of dill when topped on sandwiches and dipped in rawness.
“We’re always looking to push boundaries and reinvigorate growth in the hummus category with innovative flavors, while offering our fans something deliciously daring to munch on,” said Chris Kirby, Founder and CEO of Ithaca Hummus. “Grillo’s commitment to using fresh ingredients aligns perfectly with Ithaca’s brand ethos and allows us to continue to offer our fans the ultimate hummus option that delivers intense flavor in every bite, making this collaboration a no-brainer. What better way to celebrate grilling season than with a zesty, dill-flavored hummus as the ultimate barbecue staple? We can’t wait to see fans get a taste of this amazing collaboration and how they’ll put their own spin on it. »
“This collaboration is a new way to add that great Grillo flavor to your summer meals,” said Eddie Andre, Director of Brand Experience, Grillo’s Pickles. “We are thrilled to bring our partnership with Ithaca Hummus to life to showcase our pickles through this fun and delicious product mix and we think our fans will go crazy for it. This hummus is going to be a staple in fridges everywhere this summer, that’s for sure!
Hummus and pickle lovers can purchase Ithaca Grillo’s new Pickle Hummus at select retailers including Whole Foods, Hannaford, Fresh Direct, Stop & Shop, Price Chopper, Tops, Market Basket, Safeway Seattle, NCG and Big Y , with other retailers rolling out nationwide throughout the summer for $5.49.
For more information, visit www.ithacahummus.com.
About Ithaca Hummus
Established in 2013 by chef Chris Kirby, Ithaca began as a stand at the Ithaca Farmers Market and quickly grew to become America’s fastest growing hummus brand. Ithaca is made with quality ingredients, real foods and uses high pressure processing to keep the ingredients fresh and full of nutrients. The brand offers eight chef-inspired varieties that each feature bold, intense flavors including: Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive, Buffalo Ranch, and Everybody Bagel. Ithaca can be found in over 8,200 stores nationwide at a variety of premium, natural and conventional retailers such as Whole Foods, Wegmans, Publix, Sprouts Farmers Market, Safeway, Hannaford and Stop & Shop. For more information, visit www.ithacahummus.com.
About Grillo Pickles
For people who want freshness, Grillo’s is the game-changing pickle company. That’s because Grillo’s uses only clean, garden-fresh ingredients to make deliciously simple foods that deliver all the crunchy, tangy, satisfying flavor you’re looking for, without the junk. How do we do this? Our products are made cold, shipped cold and sold cold. So you get amazing crunch and we never have to worry about artificial preservatives. In fact, the only thing traditional with us is our century-old family recipe. The rest? It’s fresh. Grillo’s offers mouth-watering bites nationwide for lovers of sweet, spicy and sour flavors, with their selection of Gallo’s Chips, Wholes and Spears and Pickle. For more information, visit GrillosPickles.com or contact [email protected]