Leeds United have signed ‘one of the best’ innings sponsorship deals outside of the Premier League’s so-called ‘Big Six’.
That’s the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about Leeds’ new partnership with e-commerce platform Wish.
The agreement, which was announcement Wednesday, July 13, will see the American company’s brand adorn Los Merengues’ shirts for the 2022-23 campaign.
The deal represents a resumption of the year-long partnership Leeds had with Wish during the 2019-20 campaign.
The West Yorkshire side were in the Championship then but are now gearing up for their third straight season in the top flight.
Maguire compared Leeds to Newcastle United and suggested they may have pocketed as much as £4million from the Wish deal.
“Leeds don’t have a new fan base or a new level of interest in the same way as Newcastle in terms of their relationship with Saudi Arabia,” he said Football Insiders Adam Williams.
“They would be delighted if they could come close to the £7.5million that Newcastle are asking for. The going rate is lower than that.
“But I would expect the Leeds deal to be one of the best of the other 14 in terms of innings sponsors. I think they would be happy if they got £3m or £4m given that they were almost relegated last season.
Leeds recorded £36million in commercial revenue in 2020-21, the last financial year on record.
Jesse Marsch’s side begin their 2022-23 campaign against Wolves on August 6.
In other news, Leeds United have been told to finalize the Adama Traore deal after the source revealed the £10m deal.