WHO DATZ food truck competes for $20,000 in ‘Hype the Havarti’ challenge, seeks community support
RAPID CITY, SD (KEVN) — Inflation is at an all-time high and a potential recession is looming, leaving many Americans overwhelmed by the current state of the economy.
Despite the added stress, a new business is going, but needs the help of the community to win a national competition that could ease the burden.
For Felix Irving, the natural progression of his cooking career was BeardBQ barbecue sauce, catering events, and creating a brick-and-mortar restaurant, or rather a wheel-and-steel restaurant.
First started up just a few months ago, WHO’s DATZ food truck is already attracting national attention.
“I kind of put in a recipe for my Mac ‘n Cheese and my spring rolls didn’t give it too much thought and then all of a sudden, literally like maybe a month or two later, I got this email that I’m a finalist in this contest,” said Felix, the ‘Sauce Boss’ behind WHO DATZ and BeardBQ Sauce.
Felix is a finalist in the “Hype the Havarti” challenge, a chance for 10 food trucks from across the country to show off their flavor in order to win cash.
“As you can see, we don’t have our envelope yet, because that’s all the money,” Felix said. “So we’re literally just going to be paying the bills, being able to buy more product and bigger quantities, bigger equipment like I have a bigger smoker on the way so I can do more at a time. So I can offer more.
The grand prize for “Hype the Havarti” is $20,000, a lump sum large enough to reduce the start-up costs of OMS DATZ, but also to ease the strain of today’s economy.
“I feel it in supply chain issues, food costs are rising. It’s like in the sauce business, I’m not in it to make millions, I’m in it to give someone a good quality product for a good price so I really fight to keep my prices as low as possible for what I offer. ”
So what is this good quality product that Felix asks the community to support?
“Being from New Orleans, a big part of our culture is food and its Creole, so all of that means it’s a mix of cultures. That’s what I do with my spring rolls in the Havarti challenge. It’s brisket, natural Americana, smoked brisket. Kimchi, learned this while living in Korea, and then we have our Havarti cheese in an egg roll. It is therefore a combination of several cultures”, continues Félix. “Creole doesn’t always have to be something from New Orleans, because it’s just a mixture.”
Whether he wins or not, Felix is honored to represent South Dakota and its culinary experience.
Voting for the “Hype the Havarti” challenge continues until the end of the month, with the winner being announced in early August.
You can vote via this link, https://www.castellocheese.com/en-us/hype-the-havarti/voting/, as well as find recipes for Felix and other contestants’ dishes.
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